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Three ways in, and a fourth that looks after the result. Start with the audit.
The audit is the entry point: R3,500, about a week, one 45-minute call, and everything you already use laid side by side so the disagreements show. Book an identity within 30 days and the R3,500 comes off the price in full. A Practice Identity is a fixed package for a practice; an Identity System is built to brief for any sector. Both come as a full build package: PDF, SVG and PNG, with CMYK companions for print, and every typeface open licence, so there is nothing to buy, ever.
The reconciliation table, a sacred / tired / broken split, and measured contrast on the palette you already have.
Credited in full against any identity booked within 30 daysPrimary and secondary lockup, a submark, a palette with every pair measured, a type system, business card, letterhead, email signature, favicon set, eight-page guidelines, and the full build package.
Fixed scope, for practicesEverything in Practice Identity, plus a pattern system, the full stationery suite, social templates, a presentation master and extended guidelines.
Built to brief, any sectorA designer will build you a logo, a card and a letterhead for R4,000 to R7,800, and that is a fair price for what it is. The difference is not taste. Every line below is something you can check in the files you are handed.
Not every practice needs the package. A website is its own line, sold alone or beside an identity and quoted per project. Smaller pieces are priced on their own, and collateral by the hour is set above every package rate on purpose, so the package is the cheaper way to buy.
An identity generated from a build keeps working after delivery: a new size, a new colourway or a new stationery item is a rebuild from source, not a redraw. Brand Care reserves the hours for that each month, with a response time and a guideline refresh on a schedule. It is quoted on the final invoice of every identity, and sold on its own to a practice whose brand was built elsewhere, after an audit.
| Stardust | Galaxy | Supernova | |
|---|---|---|---|
| Monthly | R750 | R1,400 | R2,600 |
| Included hours | 1 | 2 | 4 |
| Response | 2 business days | 24 business hours | Same business day |
| Guideline refresh | Annual | Quarterly | Monthly |
| Additional hours | R800/h | R775/h | R750/h |
Every proposal states fixed counts: two lockups, one submark, eight pages of guidelines, never "whatever you need". A further round, work outside the scope, or a change after approval is a change order, written and priced before it starts, at R850 per hour. Four things sit outside every package.